As a part of the multi-device series, we previously looked at the importance of going multi-device as well as three different structures for building multi-screen websites. Regardless of which approach you choose there’s a monetization solution to help you optimize revenues through your digital content. Google AdSense is the main Google product for monetizing mobile sites, while AdMob is the Google product for monetizing mobile apps. Today we will focus on using AdSense for content, (AFC) and Custom Search Ads, (CSA) to fit your mobile solution. Both AFC mobile and CSA mobile can be implemented inside your existing AdSense account . Mobile websites that supports older, feature phones still using WAP will need to use the older solution, AdSense for mobile . However, it’s more likely that your site has been designed for iPhone, Android, or another high-end device, in which case you simply use standard AFC ad units that fit your mobile site. The AFC ad code you use with you...
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