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As the holidays approach, you can expect an increase in smartphone usage, especially in activity with gaming apps. Each year around this time, millions of new mobile devices are activated and billions of apps are downloaded. A recent AdMob study* also revealed that downloading and playing gaming apps are users’ top priority when getting a new smartphone, which represents a special opportunity for developers. A new strategy for game-app developers can help them make the most of this increase in usage. Game developer Izumi Artisan used this strategy to increase his revenue by 60%, and so today we’ll share the details on how he achieved these results.  Step 1)  Create a strategy guide for your game and post it on your website Game guides, strategy manuals, and walk-throughs have become commonplace for gamers looking to get the edge or just take the easy path through a tricky section of a game. As a result, numerous third party game-strategy sites have popped up, and are attracting users

Last month, hundreds of Top Contributors (TCs) from around the world joined us at the Googleplex for the annual Top Contributors Summi t, including some of our very own Top Contributors.  Every day, these 95 volunteers (84 AdSense Top Contributors and 11 Rising Stars) answer questions and help publishers find the resources they’re looking for by responding in the Help Forum. We want to say thank you to all of these individuals for their consistent help and dedication.  If you’re interested in becoming an AdSense Top Contributor, we encourage you to get involved in the AdSense Help Forum and learn more about the Top Contributor program on this website .   Posted by Ayaka Nishino - Inside AdSense Team Was this blog post useful?  Share your feedback with us .

Looking for a way to grow online engagement with your users? Social media is a great way for you to build an audience and increase traffic to your website, which can help you earn more revenue. Learn how other people just like you are using AdSense and Wildfire to do just that.  If you haven’t yet perfected a way to utilize social media, you should tune in to our Hangout on Air on December 12th.   In this Learn with Google Hangout on Air, you’ll hear directly from successful AdSense publishers and a Wildfire social media expert to learn their perspective on best practices for attracting and growing an audience through social media. They’ll also share their tips on how to increase your revenue by monetizing with AdSense. Join this event page to live stream the Hangout on Air on December 12th from 11:00-11:30am PDT. Click here to RSVP Hope to see you there!  Posted by Felicia Rosado - AdSense Strategic Partnerships Team Was this blog post useful?  Share your feedback with us .

At some point most app developers will be faced with the question: ‘What’s the best way to monetize my app?’. There are many business models, but many don’t think about the additional opportunities to earn revenue from content they’ve already created. Izumi Artisan is a Japanese developer who’s been successful in earning money from his app, then using the content to create a website to earn additional income. We will explore his strategy in this post. ------------------------------------------------------------ [Goal] Maximize revenue from the web Improve user experience Expand business overseas [Approach] Monetize both website and app Create an environment where the users can help each other to finish the game [Results] 40% of the total revenue came from the website   Improved profitability and usability with low overhead ------------------------------------------------------------ ‘Old Offender was the very first app that we made’ At the time of building our first app, my brother an

We’ve recently been sharing a lot of information about how user behavior is changing in our multi-screen world, and the importance of having a multi-device strategy. To continue the conversation and help you find the right multi-screen strategy for your site, our team based in Asia-Pacific will be hosting three online Learn with Google Hangouts On Air.  During these sessions, we’ll also take a look at some of the most common questions around implementing a multi-device strategy, share some examples, and provide tips on how to get started.  See below for more information about these sessions. Introductory: Go Multi-Screen - Principles & Recommendations   Date: 26th November  Time: 14:00 - 15:00 SGT (GMT +8)** Gain insights into the most common mobile consumer behaviour and learn about the most common approaches to building a mobile solution.  Hear insights on user experience, content optimization, and page speed.  Recommended for all publishers.  Advanced I:   Responsive Design: W

As one of the busiest times for e-commerce publishers approaches, make sure you’re ready to optimize for a holiday bump in traffic. There’s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices — this will help you maintain relationships with your returning visitors and engage new ones. Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it’s important to know what options are available to monetize the visits that don’t convert. Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we’ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We’ll also answer a few of your questions, which you can submit when you RSVP to watch the live stream. During this ses

As a part of the multi-device series, we previously looked at the importance of going multi-device as well as three different structures for building multi-screen websites. Regardless of which approach you choose there’s a monetization solution to help you optimize revenues through your digital content.  Google AdSense is the main Google product for monetizing mobile sites, while AdMob is the Google product for monetizing mobile apps. Today we will focus on using AdSense for content, (AFC) and Custom Search Ads, (CSA) to fit your mobile solution. Both AFC mobile and CSA mobile can be implemented inside your existing AdSense account . Mobile websites that supports older, feature phones still using WAP will need to use the older solution, AdSense for mobile . However, it’s more likely that your site has been designed for iPhone, Android, or another high-end device, in which case you simply use standard AFC ad units that fit your mobile site.  The AFC ad code you use with your desktop

Last week we looked at how to analyze your traffic to get an understanding of which platforms your audience is using to reach you. By comparing the content that your users are accessing via desktop, mobile, and tablet, you'll gain insights into which implementation will best suit your business. In today’s post, we’ll look at the three most common ways of doing this. We’ll explore building a responsively designed site, dynamic serving solutions, and lastly, a separate mobile site. Responsive Web Design (RWD): A responsively built site automatically rearranges and resizes content to fit the screen of any device used to access the site. This allows you to optimize the user experience across different devices - without needing to create redirects or make unique pages that cater to each platform. For the user, this means a smooth user journey, and for a content manager, it means content only needs to be updated once. From a developer viewpoint , RWD may require rebuilding your site fram