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Welcome to the third part of our World Cup series. Today, we’ll focus on taking your content viral through social media. The 2014 World Cup in Brazil won't just be about soccer. It’ll also be about interactions across social media. This event will see millions of people interact and share content on multiple social channels, driving the potential for your content to ‘go viral’. With this in mind, publishers should think about adapting their editorial coverage around the World Cup to generate audience buzz. Some fun examples could include discussing top ranked players or incredible game moments. 73%* of online adults now use a social networking site of some kind. So it’s essential that content on your site is easy to share and that you’ve got a strategy in place for engagement and distribution of content through your social media channels. Users not only like to read the latest updates regarding the World Cup, but also share interesting content, comment, and interact with other user...

Looking for a way to grow online engagement with your users? Social media is a great way for you to build an audience and increase traffic to your website, which can help you earn more revenue. Learn how other people just like you are using AdSense and Wildfire to do just that.  If you haven’t yet perfected a way to utilize social media, you should tune in to our Hangout on Air on December 12th.   In this Learn with Google Hangout on Air, you’ll hear directly from successful AdSense publishers and a Wildfire social media expert to learn their perspective on best practices for attracting and growing an audience through social media. They’ll also share their tips on how to increase your revenue by monetizing with AdSense. Join this event page to live stream the Hangout on Air on December 12th from 11:00-11:30am PDT. Click here to RSVP Hope to see you there!  Posted by Felicia Rosado - AdSense Strategic Partnerships Team Was this blog post useful?  Share your feedback...