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Showing posts from February, 2015

Google Consumer Surveys: An additional way to monetize your site

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Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05. Check out how Times Publishing Company generated incremental revenue with Google Consumer Surveys. Example of Google Consumer Surveys on a news page Highlights of Google Consumer Surveys include: Earn $0.05 or local equivalent for each answered question Easy to implement You decide where and how surveys are shown Survey prompt appears inline as visitor views content  Join the 700+ sites that are currently using Google Consumer Surveys as a new way to successfully monetize their content.  Use your existing AdSense account and start earning additional revenue for your site. Currently available in the US, UK, and Canada with plans to roll out to more countries soon. To learn more, chec

Love is all around: 8 tips romantic movies can teach us about content strategy (Part 4 of 4)

Welcome to the last part of our Valentine’s Day blog series. Today, we’ll explore what eight of the most loved romantic movies of the last few years can teach us about content strategy. Romantic movies are always a popular choice for Valentine's Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy. Here’s the top tips we found: 1. P.S. I Love You - Have a single common goal Gerry and his series of letters were designed to encourage Holly to move forward to a new life. Similarly, when you’re creating a series of content pieces, ensure that they have a single common goal or call to action such as email sign-up. All pieces of content should link together and guide your visitors toward a desired goal or call to action. 2. 10 Things I Hate About You - Use list-based articles This one comes directly from the title of the movie. List-based articles ( listicles ) provide a great way

Love is all around: Improve your site experience with Google Analytics (Part 3 of 4)

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Welcome to the third part of our Valentine’s Day blog series. Today, we’ll focus on how Google Analytics can help improve the performance and user experience on your site. Google Analytics is a powerful tool that can help you analyze the behavior of your site visitors. With Google Analytics, you can gain valuable insights into improving your site. The very first step is to link your Google Analytics and AdSense accounts in a few easy steps. After your accounts are linked, you can start viewing AdSense reports in Google Analytics . Here are five ways to improve the performance of your site by analyzing your Analytics reports: 1. Optimize your revenue by identifying top visited pages Do you know which of your pages receive the most traffic? Check out the “Top Visited Pages” report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages

Love is all around: Visitors love multi-screen sites (Part 2 of 4)

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Welcome to the second part of our Valentine’s Day blog series. Today, we’ll take a closer look how to best reach your audience across devices. This Valentine's Day, many consumers will be shopping for gifts on their mobile devices. In fact, just last year, mobile drove 36.8% of all online traffic during Valentine’s Day, up 13 percentage points compared to the same period in 2013.* Adopting a multi-screen strategy allows you to offer your site visitors the best experience across devices. It can also help you capture more revenue and drive more traffic to your site. Check out the video below to learn more about how going multi-screen has helped other AdSense publishers grow their business online: To make the most of your multi-screen traffic, go mobile today. If you’d like some tips on how to build or optimize your multi-screen website, check out our multi-screen guidelines which cover the following topics: Multi-Screen Starter Guide Why go multi-screen? Multi-screen success stories

Love is all around: Is your website ready for Valentine's Day? (Part 1 of 4)

Valentine’s Day is approaching and love is in the air. 25% of customers are planning to shop for Valentine's gifts online*—a perfect opportunity for advertisers to spend more, and for you to earn more. To make the most of this busy season, let’s start with tips to optimize ads on your website: Maximize revenue with multiple ads: Showing more ads can help you earn more. You can put up to three standard AdSense for content ads (this includes a maximum of one 300x600 ad, or similar sized ad) on each page of your site. To ensure you're balancing ads with your site content, check out our recommendations for creating a great user experience in the AdSense Help Center. Find the best ad placement for your website: Check out our best practices for ad placement to find the right ad placement for your site, even if you run a News site or Gaming site .  Display both text and image ads: Displaying both text and image ads lets more advertisers compete for your ad space—which means yo