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When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app? After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”,  Thierry, co-founder of digiSchool, explains. They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly. Discover how digiSch...

"Mobile to overtake fixed Internet access by 2014"* was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now. 1. Mobile Google Search algorithm has been changed  Recently, we announced that Google Search uses a website’s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren’t, for users searching on their mobile devices.  If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue. 2. More publishers are seeing success from going multi-screen Shifting your website strategy to multi-screen takes time. The good news is that...

Recently, we announced that Google Search will be using mobile-friendliness as a search ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Make sure your website is ready for this search change. Here are some frequently asked questions that can help you. How can I check if my site is mobile-friendly?   You can check your site by testing your pages with the Mobile-Friendly Test tool . This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Webmaster Tools account and use the Mobile Usability Report . How can I make my site mobile-friendly? Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide .   My website is already mobile-friendly. Do I need to take any action? If you alre...

(Originally posted on the Webmaster Central Blog ) As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users  find mobile-friendly web pages and apps . Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes: 1. More mobile-friendly websites in search results Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices. To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools: To test a few pages of your site, you can use the Mobile-Friendly...