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When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app? After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”,  Thierry, co-founder of digiSchool, explains. They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly. Discover how digiSch...

"Mobile to overtake fixed Internet access by 2014"* was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now. 1. Mobile Google Search algorithm has been changed  Recently, we announced that Google Search uses a website’s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren’t, for users searching on their mobile devices.  If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue. 2. More publishers are seeing success from going multi-screen Shifting your website strategy to multi-screen takes time. The good news is that...

As a business owner, content creator, or webmaster, you can have many questions, e.g., when you will be paid , how you can earn more or how you can build a multi-screen website . We've improved our resources and support options to help you find the answers to your questions. Most of the answers to your questions are available in the AdSense Help Center and in the Troubleshooting section . In addition, you can find answers and exchange ideas with other publishers in the AdSense Help Forum . To provide a more simplified and personalized support experience, we’ve launched a new Contact us flow in the AdSense Help Center. Publishers consistently earning more than $25 per week (or local equivalent) are eligible to sign up for email consultations with AdSense support (available in 36 languages ). If you can't see the “Contact Us” button, you can still reach us via the issue-based troubleshooters in the AdSense Help Center. For all questions about your AdSense account, don’t forge...

Recently, we announced that Google Search will be using mobile-friendliness as a search ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Make sure your website is ready for this search change. Here are some frequently asked questions that can help you. How can I check if my site is mobile-friendly?   You can check your site by testing your pages with the Mobile-Friendly Test tool . This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Webmaster Tools account and use the Mobile Usability Report . How can I make my site mobile-friendly? Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide .   My website is already mobile-friendly. Do I need to take any action? If you alre...

We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts. The Long-term Revenue Framework below is a simple, but powerful framework to help you understand the four levers that can help you to grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined below. At the highest level, to help grow your site's revenue, try focusing on attracting more unique users and/or increasing the value of the users already visiting your site . To earn more from your existing users, you can maximize the value of each page view, get visitors to look at more pages and visit your site more often. Let’s look at each of these levers in more detail. 1. Number of users Growing the number of unique users starts with understanding your site’s traffic. Check y...

(Originally posted on the Webmaster Central Blog ) As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users  find mobile-friendly web pages and apps . Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes: 1. More mobile-friendly websites in search results Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices. To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools: To test a few pages of your site, you can use the Mobile-Friendly...

Welcome to the last part of our Valentine’s Day blog series. Today, we’ll explore what eight of the most loved romantic movies of the last few years can teach us about content strategy. Romantic movies are always a popular choice for Valentine's Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy. Here’s the top tips we found: 1. P.S. I Love You - Have a single common goal Gerry and his series of letters were designed to encourage Holly to move forward to a new life. Similarly, when you’re creating a series of content pieces, ensure that they have a single common goal or call to action such as email sign-up. All pieces of content should link together and guide your visitors toward a desired goal or call to action. 2. 10 Things I Hate About You - Use list-based articles This one comes directly from the title of the movie. List-based articles ( listicles ) provide a great way ...

Welcome to the third part of our Valentine’s Day blog series. Today, we’ll focus on how Google Analytics can help improve the performance and user experience on your site. Google Analytics is a powerful tool that can help you analyze the behavior of your site visitors. With Google Analytics, you can gain valuable insights into improving your site. The very first step is to link your Google Analytics and AdSense accounts in a few easy steps. After your accounts are linked, you can start viewing AdSense reports in Google Analytics . Here are five ways to improve the performance of your site by analyzing your Analytics reports: 1. Optimize your revenue by identifying top visited pages Do you know which of your pages receive the most traffic? Check out the “Top Visited Pages” report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages...

Welcome to the second part of our Valentine’s Day blog series. Today, we’ll take a closer look how to best reach your audience across devices. This Valentine's Day, many consumers will be shopping for gifts on their mobile devices. In fact, just last year, mobile drove 36.8% of all online traffic during Valentine’s Day, up 13 percentage points compared to the same period in 2013.* Adopting a multi-screen strategy allows you to offer your site visitors the best experience across devices. It can also help you capture more revenue and drive more traffic to your site. Check out the video below to learn more about how going multi-screen has helped other AdSense publishers grow their business online: To make the most of your multi-screen traffic, go mobile today. If you’d like some tips on how to build or optimize your multi-screen website, check out our multi-screen guidelines which cover the following topics: Multi-Screen Starter Guide Why go multi-screen? Multi-screen success stories...

Valentine’s Day is approaching and love is in the air. 25% of customers are planning to shop for Valentine's gifts online*—a perfect opportunity for advertisers to spend more, and for you to earn more. To make the most of this busy season, let’s start with tips to optimize ads on your website: Maximize revenue with multiple ads: Showing more ads can help you earn more. You can put up to three standard AdSense for content ads (this includes a maximum of one 300x600 ad, or similar sized ad) on each page of your site. To ensure you're balancing ads with your site content, check out our recommendations for creating a great user experience in the AdSense Help Center. Find the best ad placement for your website: Check out our best practices for ad placement to find the right ad placement for your site, even if you run a News site or Gaming site .  Display both text and image ads: Displaying both text and image ads lets more advertisers compete for your ad space—which means yo...

Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We'll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup. 1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rate and loss in revenue. 2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728x90 Leaderboard, the 336x280 Large rectangle, the 300x250 Medium Rectangle, and the 300x600 Large Skyscraper are the most popular formats among the advertisers and m...

Optimizing AdSense is now in session. Start the course today to access all of the new videos, activities and assessments. The course forum is now open so you can start discussing optimization ideas with other publishers taking the course and find out how to best apply what you learn. Take a quick peek at the course now. Start the course Posted by Courtney Richardson - Optimizing AdSense Team Was this blog post useful?  Share your feedback with us .

Publishers often tell us that they want to learn how to use AdSense but aren’t sure where to start or which resources are right for them. We’re changing that. Join us on May 20th in Optimizing AdSense , our first online course for AdSense publishers. The course puts all of our top optimization resources in one place, helping you understand what drives your revenue and how to make changes right in your account to make the most of your setup. Each lesson in the course will focus on a specific AdSense topic that can help. By completing Optimizing AdSense , you’ll learn: what drives AdSense revenue strategies for boosting your RPM how to improve your clickthrough rate, ad targeting, and coverage Watch the lesson videos, follow the step-by-step walkthroughs, and complete the activities to practice what you learn. Also, take advantage of the course forum to connect with other publishers like you to see how they have used the course to earn money for their website. Publishers who complete the...

How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics. 1. Use Mobile App Analytics to measure the end-to-end value of your app Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics , you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment. Watch this video for more details on monetizing your app with AdMob. 2. Make sure your user experience ...

As one of the busiest times for e-commerce publishers approaches, make sure you’re ready to optimize for a holiday bump in traffic. There’s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices — this will help you maintain relationships with your returning visitors and engage new ones. Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it’s important to know what options are available to monetize the visits that don’t convert. Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we’ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We’ll also answer a few of your questions, which you can submit when you RSVP to watch the live stream. During this...