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Editor’s note:  John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity. In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks. Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs: Users who trust the system and have a good experience, Advertisers safely investing in digital ads, Publishers who can sustain their business. To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic. Now, I'd like to address some of the most common questions and concerns fr...

When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings. We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Starting with May’s payment history, you’ll be able to see the invalid activity deductions that cause these differences.  For example, if your estimated earnings were $1,100 and your finalized earnings were $1,000, you now have a better view into how your estimated earnings break down into invalid activity and finalized earnings. If there is a large difference between your estimated earnings and your finalized earnings, make sure to review these tips . To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition...

It’s time to share your feedback! To improve our product and services, we send out a survey to a random group of our publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you. Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include the redesign of the performance reports with a brand new dashboard , Matched content to help you increase engagement with your site visitors, and welcoming Malay and Hindi languages to the AdSense family. You may receive a survey by email over the coming weeks. To make sure that you can receive the survey email, please take the following steps as soon as possible: Update your contact details . Update your email preferences to receive ‘occasional survey’ messages. Whether you’ve completed this survey before or you’re p...

We’re always looking to hear your thoughts on how we’re doing and your suggestions on  how we can make Google AdSense and other Google publisher products as useful and impactful as possible for you. Your feedback is important to us and helps shape the future direction of our publisher solutions. Our semi-annual publisher survey will launch on April 23rd and we hope to hear from all of you. Every six months, the feedback collected from this survey is closely reviewed to help determine our product roadmap. Based on your feedback and asks last time round, we’ve launched a number of new features to grow your earnings. These include custom ads sizes , easier A/B testing and to get the most from your ad units and the new AdSense homepage giving you quick access to the insights you value most. Over the coming weeks, we’ll send the survey by email to a sample of publishers. To participate, please take the following steps as soon as possible: Ensure your contact details are updated . Ensu...

As the publisher landscape evolves, we’re constantly looking at how we can develop our products and solutions to help you grow your online business. Your feedback plays a key role in shaping our publisher offerings, and so we hope to hear from you in our upcoming semi-annual publisher survey. Launching the week of October 15th, the goal of our survey is to collect as much of your feedback as possible. It covers a range of topics across all of our publisher products, ranging from new feature requests to help resources and much more. Since our last survey, we’ve addressed your feedback with new features like in-account policy notifications , responsive ad units , a mobile app for AdSense, and new functionality in the Publisher Toolbar . We’ll be sending the survey out by email shortly to a sample of publishers. If you’d like to participate, there’s a couple of steps you should take as soon as possible: Ensure your contact information is up to date . Ensure your email preferences are upd...