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Welcome to the second part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.     When Dimitriy was getting ready for his move to Germany, he collected a range of learning materials about its language, culture and traditions. That’s why in 2010 he decided to share his knowledge with others and to set up De-online.ru , a portal with a wealth of useful information about all things German. Since the early days, Google AdSense has been part of De-online.ru growth. De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approach YoulaMedia , an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia. YoulaMedia quickly tackled Dimitriy’s challenge: increase De-Online.ru advertising earnings without impairing their users’ experience. This partnership exceeded Dimitriy’s expectations, and he can now inves

A few months ago we introduced the Google AdSense Certified Partner Program to connect publishers with recognized consultants who can help them make the most of their AdSense accounts. Since then, hundreds of publishers had their AdSense accounts set up, optimized and managed by these accredited businesses, freeing up their time to focus on creating great content. Over the next weeks, we’ll share with you some of these stories of shared success. NetDoktor.de is a leading German health portal offering medical information explained in layman’s terms about diseases, symptoms, research and medications. They started using Google AdSense five years ago, but soon realised that they lacked the in-house expertise to make the best use of it. It was then that they decided to approach Click Performance Group , a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de’s revenue by 150% through account optimization an

If you have a news, sports, lifestyle, entertainment or other article-based site, target a growing mobile audience with Google Play Newsstand. Google Play Newsstand gives users the opportunity to discover more of the content they love in one place, and enables you to reach users through your own customizable Newsstand edition. Use Google Play Newsstand Producer to create your edition and deliver your content to more mobile users. This tool allows you to customize the look and feel of your content, add branding, and set up ads and subscription streams for your Newsstand edition. Once your edition is live, share it with your users so they can subscribe and enjoy your content online or offline. Your users can share your content with others and bookmark articles they find relevant and interesting. It’s easy to get started, first sign up for Google Play Newsstand Producer and then create your edition . We’d love to hear from you, tell us in the comments section below this post about your

As smartphone and tablet usage continues to grow, many publishers consider exploring the growing app space. According to Gartner, more than 130 billion apps will be downloaded onto phones and tablets by the end of 2014 and most of them will be free to users*. At the same time, revenue from apps is expected to grow by over 200% in the next 4 years**. We’re moving away from a paid apps model to an era of free apps with incremental payments. In a world where users have lots of choice, understanding user behaviour within your app becomes key to success. Whether you’re a budding app developer or you’re just beginning to understand the different revenue models used by app developers, our live Hangout on Air can help. Register today for ‘Analytics - It’s a Game Changer’ taking place tomorrow September 17 2014, 10.00 a.m. PDT and learn: Why you should be measuring your users’ behavior;  Where to find the data that matters; How to measure the differences between highly-engaged and less engage

Did you know you can hire a third-party vendor to help you build a multi-screen site? Our certified vendor partners are helping AdSense publishers like you create and optimize mobile sites, giving users a better experience regardless of the device they’re using. If you don’t have the time or expertise to build a mobile site, working with one of our certified vendors can be an easy way to ensure that your users have a great mobile experience. These vendors offer a broad range of services for building a mobile site, ranging from simple to highly customizable solutions. Regardless of the complexity of your site and the resources available to you in-house, there's a vendor to suit your needs. You’ll find more information about certified vendors in the Multi-screen guidelines section of our Help Center . Posted by Wibe van de Vijver - Inside AdSense Team Was this blog post useful?  Share your feedback with us .

We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful. Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment? Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate. Furthermore, since global advertiser spending on mobile ads is expected to increase by 52% in 2015, you could benefit even more from this trend.*** As Evan Britton, the fo

In recent years, mobile devices have brought the web to new users and introduced many new device capabilities, screen sizes, input methods, and more. To help publishers and developers navigate this new space, the Google Developers team recently built Web Fundamentals , a useful source for modern best practices aimed at web developers. We’ve also made it even easier to build multi-device experiences with the Beta release of the Web Starter Kit . Whether you are creating a mobile site yourself or hiring a developer to create one for you, this resource will offer you useful guidelines to get started. Web Fundamentals' guidelines are intended to be fundamental to the web platform: useful no matter which framework you choose or which browser your users run. The guidelines include a range of useful articles to help you build a site including articles focused on responsive layouts , forms , touch , and performance , just to name a few. Inside Web Fundamentals you will find a web starter

Wondering which web design approach is best for mobile? Evan Britton of FamousBirthdays.com had the same question back in 2012. He looked to Google to help develop a mobile strategy for his website, deciding on responsive web design (RWD) as the best solution for his needs. Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site. Before implementing RWD, FamousBirthdays.com received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that “the potential in the mobile space to grow ad revenue is huge”, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their