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Showing posts from October, 2013

Introducing the Google AdSense Certified Partner Program

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Since 2003, AdSense has helped publishers from around the world earn from their content and grow their businesses. Over time, we’ve also seen growth in the number of consultants and service providers who have built their own businesses around helping publishers succeed with AdSense. With this in mind, we’ve created the Google AdSense Certified Partner Program to work more closely with these service providers and recognize the expertise they’ve developed. If you use AdWords or Analytics, you may be familiar with the similar Certified Partner programs we offer for those products -- qualified companies can become certified to help you manage your account, should you require additional support for your business. Just like in these other programs, AdSense Certified Partners are carefully vetted by Google, and meet rigorous qualification standards. AdSense Certified Partners can assist with dedicated services ranging from setting up AdSense ad code on your pages to running ongoing optimizat

Get your multi device strategy off the ground

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As tech-savvy consumers, we’ve all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device strategy? And how does all of this equate to increased revenues for you?  Over the coming weeks, we’ll run a series of posts that aim to answer exactly that. We’ll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob. Where are your users coming from? We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*: 81% of consumers use their smartphones while also watching TV 66% use their smartphone at the same time as their laptop 83% of mobile users said that they wouldn’t le

Learn how to evaluate the user experience on your site

With only a few seconds to capture a user’s attention, we all know it’s important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site. In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts . However, many of you told us you’d like to see more examples of how to actually apply the principles to your site. We’ve heard your feedback and, on November 1st, we’ll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation. During the Hangout on Air, we’ll evaluate a pre-selected AdSense publisher’s website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We’ll identify specific changes the publisher can make to improve the user experience, walk throug

Share your feedback on AdSense and other Google publisher solutions

As the publisher landscape evolves, we’re constantly looking at how we can develop our products and solutions to help you grow your online business. Your feedback plays a key role in shaping our publisher offerings, and so we hope to hear from you in our upcoming semi-annual publisher survey. Launching the week of October 15th, the goal of our survey is to collect as much of your feedback as possible. It covers a range of topics across all of our publisher products, ranging from new feature requests to help resources and much more. Since our last survey, we’ve addressed your feedback with new features like in-account policy notifications , responsive ad units , a mobile app for AdSense, and new functionality in the Publisher Toolbar . We’ll be sending the survey out by email shortly to a sample of publishers. If you’d like to participate, there’s a couple of steps you should take as soon as possible: Ensure your contact information is up to date . Ensure your email preferences are upd