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Today we’re launching a new  user consent policy . This policy requires publishers with site visitors from the European Union to ask their permission for using their data. Why are we doing this? European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products. What do you need to do? If your websites are getting visitors from  any of the countries in the European Union , you must comply with t he EU user consent policy . We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start. To learn ho

Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity. Last week , I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing. What can you do as a publisher? Here are some best practices to prevent invalid activity on your site: Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments/channels. Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site. Be very careful when purchasing any traffic , and review the traffic provider checklist to help guide your discussions with any traffic provider yo

Editor’s note:  John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity. In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks. Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs: Users who trust the system and have a good experience, Advertisers safely investing in digital ads, Publishers who can sustain their business. To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic. Now, I'd like to address some of the most common questions and concerns fro