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We’re fast approaching the end of another year and it’s time to take a look back over the last 12 months. Here’s some of our 2013 highlights:   We can’t talk about 2013 without remembering that AdSense turned 10 in June. To celebrate 10 years of partnerships with publishers, we took a look back and heard from some of you who have been with us since the very beginning . Over 12,000 of you also joined in by taking part in the AdSense 10 Challenge . We looked at ways to drive a positive experience for your users, giving our text ads a more modern and user-friendly design and announcing the launch of our brand new mobile anchor ads .  We launched a number of new ad formats, giving you more flexibility and supporting your multi-screen strategy . In fact, we spent a lot of time talking about your multi-screen strategy , with our recent multi-device series and our newly launched multi-screen optimization score in your scorecard . We were lucky enough to meet many of you at our events and

Many of you are already using the Google Publisher Toolbar to view your AdSense performance and control your ads. If you also use DoubleClick for Publishers (DFP) Small Business, we’re pleased to let you know that your DFP account can now also be directly integrated with the Google Publisher Toolbar. The Toolbar is a Chrome extension that gives you a clear overview of which ads are serving on your site and why, through an overlay for each ad showing which line item and creative was served. You can get more information by clicking on any overlay. When you sign in to the Toolbar, you’ll see complete information on each ad -- regardless of whether AdSense or DFP served the ad. Please visit our Toolbar Help Center article for further information and support.  Download the Toolbar and start using it with DFP Small Business today. We're continuing to improve support for DFP in the Toolbar, and are always happy to hear your feedback . Posted by Ilia Malkovitch - DFP Product

The most important asset of any publisher is your audience. And the key to growing your audience is to understand it. Google Analytics helps you understand your users better and drive the right strategy to grow a loyal and engaged audience. Recently Google Analytics launched two important new capabilities for its AdSense integration: AdSense Exits reports and AdSense Revenue as an experiment objective . They both come as a great additions to websites that use AdSense for monetization. In this post I will go over the AdSense Analytics integration and how it can be used to optimize AdSense revenue. Integrating AdSense and Google Analytics Before going further into the wonders of the Analytics AdSense marriage, you should first be sure that your accounts are linked properly. Here is how to do it. First follow the steps in the screenshot below after logging into Google Analytics (Admin => AdSense Linking => Link Accounts) : AdSense and Analytics Integration  You will be sent to your

We’ve been hearing from many of our publishers around the world that you’d like to have the option to view your performance reports in currencies other than your payment currency. We’re happy to let you know that this is now possible with a new currency feature in your AdSense account.  This feature can be accessed directly in your account and will allow you to see your performance reports in a variety of currency options. Please note that when viewing performance reports in a different currency from your payment currency, monetary values might not be completely accurate due to currency fluctuations.  In addition, changing your reporting currency will not affect the currency in which you get paid. To find out more details about this feature, check out this Help Center article .   We hope that with the launch of this feature, you'll be able to better understand your ad performance. Posted by Miki Noda - AdSense Payments Specialist Was this blog post useful?  Share