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Did you know that sites optimized for multiple screen sizes can have an average 15% higher RPM and twice the traffic growth rate of sites that aren’t?* If you think about how quickly you’ll leave a site where you have to pinch and zoom to find something, it’s not surprising that multi-screen optimized sites are performing better. That same behavior will most often apply to your own users too, so having a multi-screen plan is important to keeping them engaged for longer. There’s a lot to think about when deciding on your multi-screen strategy. To help you in your decision-making, we’ve created new multi-screen guidelines . They can be found in the AdSense Help Center and cover the following topics: Multi-Screen Starter Guide Why go multi-screen? Multi-screen success stories What are the common approaches?  How to build a multi-screen site Getting technical support from a multi-screen vendor Multi-Screen Implementation Guide Monetization tips Mobile user experience tips Mobile search...

As the World Cup launches, content consumption will increase for many websites especially those focused on news and sports. As can be seen from the statistics below, soccer fever is about to take hold: The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.* In 2010, about 18% of searches for games, players and teams during the World Cup final were made on a mobile device. Compare that with 2014, when 63% of similar searches during a popular UEFA Champions League match were made on mobile. We’re likely to see this trend continue during this year’s World Cup.** Looking at a 30-day period this year, more hours of soccer content have been watched on YouTube than were broadcast during the entire 2010 World Cup—over 900 times the amount.*** In that time, 64.7 million hours of soccer video were watched on YouTube globally.*** 1.6 billion views of soccer content on ...

We're excited to announce that wire transfer is now available as a new payment method in a number of countries. The full list of countries is available in our Help Center .  With wire transfer, your earnings are deposited directly into your bank account, offering you a fast, secure, and convenient way to receive AdSense payments. If you’re not already using our new payments system, then wire transfer will become available when your account is transitioned to the new system. We recommend checking with your bank to learn more about receiving an international wire transfer payment. Ask them what information they need to make sure you’re set up right for wire transfer payments. You can then sign in to your AdSense account and enter the details provided by your bank. Google doesn’t charge a fee to send wire transfer payments, but you should ask your bank about any fees or commissions they may charge for wire transfers. Payments will be made in your payment currency, which could be USD o...

Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We'll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup. 1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rate and loss in revenue. 2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728x90 Leaderboard, the 336x280 Large rectangle, the 300x250 Medium Rectangle, and the 300x600 Large Skyscraper are the most popular formats among the advertisers and m...

Welcome to the fourth part of our World Cup blog series. Today, we’ll take a closer look at reaching your audience across devices.  Is your website optimized for your mobile users? Throughout the World Cup, fans will be looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. “In 2013, internet traffic from mobile devices surpassed traffic from desktop, and that figure is continuing to grow”*. Today, approximately 60%** of online users are now multi screen users. In many instances, this means they’re online on social networks, news sites or mobile messaging apps while also watching TV. During live sporting events, this number grows further. Euro 2012 and the 2012 Olympics were good examples of this trend as illustrated below. “Source: Smartadserver Blog - London Olympics 2012: The impressive Mobile Infographic ”  With this in mind, think about whether you should be preparing additional mobile-optimized content to share with y...

Welcome to the third part of our World Cup series. Today, we’ll focus on taking your content viral through social media. The 2014 World Cup in Brazil won't just be about soccer. It’ll also be about interactions across social media. This event will see millions of people interact and share content on multiple social channels, driving the potential for your content to ‘go viral’. With this in mind, publishers should think about adapting their editorial coverage around the World Cup to generate audience buzz. Some fun examples could include discussing top ranked players or incredible game moments. 73%* of online adults now use a social networking site of some kind. So it’s essential that content on your site is easy to share and that you’ve got a strategy in place for engagement and distribution of content through your social media channels. Users not only like to read the latest updates regarding the World Cup, but also share interesting content, comment, and interact with other user...

Welcome to the second part of our World Cup series. Today, we’ll focus on the creation and promotion of related content ahead of the tournament.  The World Cup is one of the most searched topics we’ll see in 2014. Other large-scale events such as the US Presidential elections don’t compare. At this time, sports, news, travel and outdoor sites could see an increase in traffic of up to 13%*. Take a look at the graph below which highlights the growth of site visits during last year’s Confederation Cup in Brazil. Source: comScore 2013 As most World Cup fans will start to search for related information before the tournament begins, now is the time to start sharing relevant and related content with them. When building your content strategy and timelines, think about important dates, specific games and popular keywords. The World Cup audience will search for schedules, results, teams and player information, not to mention the viral entertainment that many advertisers will create. Fans tr...