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We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts. The Long-term Revenue Framework below is a simple, but powerful framework to help you understand the four levers that can help you to grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined below. At the highest level, to help grow your site's revenue, try focusing on attracting more unique users and/or increasing the value of the users already visiting your site . To earn more from your existing users, you can maximize the value of each page view, get visitors to look at more pages and visit your site more often. Let’s look at each of these levers in more detail. 1. Number of users Growing the number of unique users starts with understanding your site’s traffic. Check y...

(Originally posted on the Webmaster Central Blog ) As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users  find mobile-friendly web pages and apps . Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes: 1. More mobile-friendly websites in search results Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices. To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools: To test a few pages of your site, you can use the Mobile-Friendly...