Find out what the world wants to know during the World Cup with Google Trends

As the World Cup launches, content consumption will increase for many websites especially those focused on news and sports. As can be seen from the statistics below, soccer fever is about to take hold: The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.* In 2010, about 18% of searches for games, players and teams during the World Cup final were made on a mobile device. Compare that with 2014, when 63% of similar searches during a popular UEFA Champions League match were made on mobile. We’re likely to see this trend continue during this year’s World Cup.** Looking at a 30-day period this year, more hours of soccer content have been watched on YouTube than were broadcast during the entire 2010 World Cup—over 900 times the amount.*** In that time, 64.7 million hours of soccer video were watched on YouTube globally.*** 1.6 billion views of soccer content on ...