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Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We'll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup. 1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rate and loss in revenue. 2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728x90 Leaderboard, the 336x280 Large rectangle, the 300x250 Medium Rectangle, and the 300x600 Large Skyscraper are the most popular formats among the advertisers and m...

Welcome to the fourth part of our World Cup blog series. Today, we’ll take a closer look at reaching your audience across devices.  Is your website optimized for your mobile users? Throughout the World Cup, fans will be looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. “In 2013, internet traffic from mobile devices surpassed traffic from desktop, and that figure is continuing to grow”*. Today, approximately 60%** of online users are now multi screen users. In many instances, this means they’re online on social networks, news sites or mobile messaging apps while also watching TV. During live sporting events, this number grows further. Euro 2012 and the 2012 Olympics were good examples of this trend as illustrated below. “Source: Smartadserver Blog - London Olympics 2012: The impressive Mobile Infographic ”  With this in mind, think about whether you should be preparing additional mobile-optimized content to share with y...

Welcome to the third part of our World Cup series. Today, we’ll focus on taking your content viral through social media. The 2014 World Cup in Brazil won't just be about soccer. It’ll also be about interactions across social media. This event will see millions of people interact and share content on multiple social channels, driving the potential for your content to ‘go viral’. With this in mind, publishers should think about adapting their editorial coverage around the World Cup to generate audience buzz. Some fun examples could include discussing top ranked players or incredible game moments. 73%* of online adults now use a social networking site of some kind. So it’s essential that content on your site is easy to share and that you’ve got a strategy in place for engagement and distribution of content through your social media channels. Users not only like to read the latest updates regarding the World Cup, but also share interesting content, comment, and interact with other user...

Welcome to the second part of our World Cup series. Today, we’ll focus on the creation and promotion of related content ahead of the tournament.  The World Cup is one of the most searched topics we’ll see in 2014. Other large-scale events such as the US Presidential elections don’t compare. At this time, sports, news, travel and outdoor sites could see an increase in traffic of up to 13%*. Take a look at the graph below which highlights the growth of site visits during last year’s Confederation Cup in Brazil. Source: comScore 2013 As most World Cup fans will start to search for related information before the tournament begins, now is the time to start sharing relevant and related content with them. When building your content strategy and timelines, think about important dates, specific games and popular keywords. The World Cup audience will search for schedules, results, teams and player information, not to mention the viral entertainment that many advertisers will create. Fans tr...

We’re fast approaching the biggest sporting event of the year and are excited to see which team will triumph. As World Cup fever takes hold, online activities are set to increase and you could potentially reach more users and advertisers as a result. We’ve created a five-part blog series that will run every day this week. The series will focus on how to make the most of this exciting seasonal event. We’ll look closely at how World Cup events can help benefit sports, news and travel sites.However the tips we’ll cover are universal and apply to most sites and sporting events. To get us into the World Cup spirit, let’s drop by Italy to meet the team behind NapoliSoccer.net and get inspired. Created in 2004 as an online community, NapoliSoccer.net has grown as an online community. The site has even opened a cultural association and started a newspaper over the past few years. “It’s a completely non-profit project” says Sergio Massimo, one of the managers of the website. “Now NapoliSoccer.n...

Digital is no longer just another marketing channel. It’s a medium that’s changing the art of storytelling and reinventing the way companies connect with consumers. How will digital advertising evolve next? You’re invited to tune in live as industry leaders tackle the question at DoubleClick’s annual event on digital trends. Speakers include: Jeffrey Katzenberg, CEO of DreamWorks Animation  Nikesh Arora, Chief Business Officer at Google Neal Mohan, VP of Display Advertising at Google  Register now for the live stream  Wednesday, June 4  9:30 am PDT - 10:45 am PDT / 12:30 pm EDT - 1:45 pm EDT Time not convenient? When you register you’ll receive a link to watch the recording on demand. We hope you can join!  Here’s footage from last year’s event to give you a taste of the 2014 live stream: Was this blog post useful?  Share your feedback with us .

Optimizing AdSense is now in session. Start the course today to access all of the new videos, activities and assessments. The course forum is now open so you can start discussing optimization ideas with other publishers taking the course and find out how to best apply what you learn. Take a quick peek at the course now. Start the course Posted by Courtney Richardson - Optimizing AdSense Team Was this blog post useful?  Share your feedback with us .

Publishers often tell us that they want to learn how to use AdSense but aren’t sure where to start or which resources are right for them. We’re changing that. Join us on May 20th in Optimizing AdSense , our first online course for AdSense publishers. The course puts all of our top optimization resources in one place, helping you understand what drives your revenue and how to make changes right in your account to make the most of your setup. Each lesson in the course will focus on a specific AdSense topic that can help. By completing Optimizing AdSense , you’ll learn: what drives AdSense revenue strategies for boosting your RPM how to improve your clickthrough rate, ad targeting, and coverage Watch the lesson videos, follow the step-by-step walkthroughs, and complete the activities to practice what you learn. Also, take advantage of the course forum to connect with other publishers like you to see how they have used the course to earn money for their website. Publishers who complete the...

Mobile empowers users to connect with your content at any time and from anywhere. To truly meet the needs of your audience at any moment, you should strive to provide a best-in-class mobile site experience. But what makes a mobile site great? Watch our panel of experts as they discuss this question and delve into our newest research on mobile site design in this Hangout on Air . Mobile Site Design Panel Moderator: John Sullivan, Director of Search Strategy, Google Panelist: Jenny Gove, User Experience Researcher, Google Panelist: Manu Lakkur, Product Manager, Google Panelist: Luke Starbuck, Director, Mobify We hope you enjoy the Hangout on Air! Was this blog post useful?  Share your feedback with us .