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Mobile empowers users to access your site at anytime and from anywhere. Is your site ready for them? Your mobile site should allow users to quickly and easily find what they’re looking for without sacrificing richness of content. While there are a lot of expert opinions about how to do this, very few are based on actual data and research. So we partnered with AnswerLab to study more than 100 mobile users as they completed conversion-focused tasks across a diverse group of sites. From this research, we developed 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement. Let’s take a closer look at three findings from the research: Primacy of site search Study participants with a specific need, especially those visiting retail sites, turned to site search to find what they were looking for. Participants were quick to abandon sites that returned irrelevant search results or a large set of results that they were unable to nar...

Time sure does fly - we’ve now reached the end of our ‘20(14) publisher stories’ blog series. Thanks for following the series and for sharing your own stories . Read on to meet this week’s featured publisher and check back soon for more publisher stories. Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors and employs a team of 15 editors and reporters. Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”. (Don’t forget to enable english captions using the Captions button under the YouTube video) The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pl...

We’re always looking to hear your thoughts on how we’re doing and your suggestions on  how we can make Google AdSense and other Google publisher products as useful and impactful as possible for you. Your feedback is important to us and helps shape the future direction of our publisher solutions. Our semi-annual publisher survey will launch on April 23rd and we hope to hear from all of you. Every six months, the feedback collected from this survey is closely reviewed to help determine our product roadmap. Based on your feedback and asks last time round, we’ve launched a number of new features to grow your earnings. These include custom ads sizes , easier A/B testing and to get the most from your ad units and the new AdSense homepage giving you quick access to the insights you value most. Over the coming weeks, we’ll send the survey by email to a sample of publishers. To participate, please take the following steps as soon as possible: Ensure your contact details are updated . Ensu...

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us . Raffaele Brogna is the creator of Ioleggoletichetta.it. Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers. Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particula...

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us. Quehoroscopo.com, a leading Spanish horoscope and astrology site, was set up by Hugo Conde in 2007. Hugo is based out of Madrid and works with a team of tarot professionals, editors and designers to provide daily content to their many users. Soon after launching, Hugo started looking for a simple and easy-to-use solution to generate income from his site that would allow him to continue focusing on creating new content and a positive user experience. Fast forward to today and AdSense represents 90% of total advertising revenue for Quehoroscopo.com. To make sure Quehoroscopo.com is performing to its full potential, Hugo has tested a number of ad formats to find the best fit for his page. He also uses Google Analytics to understand what content performs b...