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Over the past five weeks of the Google Analytics insights blog post series we’ve looked at how to use Google Analytics to grow your business , optimize your mobile presence , increase user loyalty with Google and improve your overall user experience . We’ve also collected all of your questions to create a video covering the most frequently asked questions. (Turn on English captions by using the captions button at the bottom of the YouTube video) The video starts by exploring how integrating your AdSense account with Analytics gives you data that’ll help you optimize content, improve user experience and ultimately, increase your revenue. We then give you a demo so that you can get started straight away. If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and Demographic and Interest reporting. Don't forget to check out our help resources for additional information on each to...

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us. Biologist Karlla Patrícia created Diariodebiologia.com in 2007 to teach science and biology to readers without using complicated terms and explanations. Today, the site receives 840,000 visitors monthly and has over 800 posts.  When Karlla began searching for a monetization solution for her site, she decided to go with Google AdSense. "The possibility of partnering with a company like Google, that gives relevant advertising to my users, interested me a lot,” says Patrícia. “I was also very attracted to the low investment and low risk combined with the potential for income generation." Using performance reports in her AdSense account, Patrícia discovered that the medium rectangle (300x250) and wide skyscraper ( 160x600) sizes perform best on ...

Welcome to the week five of our blog series on Google Analytics. Today, we’ll focus on ways to improve your site conversions using specific Analytics reports. If you’re an e-commerce publisher, understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to calculate page values, track conversions, and gain insights into visitor intent. 1. Calculate page values to understand which pages drive conversions and revenue Page Value is a single number that can help you better understand which pages on your site drive conversions and revenue. Pages with a high Page Value are more influential than pages with a low Page Value. For example, e-commerce publishers will usually notice that the most valuable pages on their site are their checkout pages. This makes sense because everyone needs to view the checkout pages before converting. Take a loo...

As part of our ‘20(14) publisher stories’ blog series, every week we’ll introduce you to a publisher and share their success story. We posting our next publisher story a couple of days early to celebrate Valentine’s Day! Read on to meet Gerald and Janice, the husband and wife team behind Istorya.net. As always, feel free to share your own success story with us. Gerald Yuvallos and his wife Janice run Istorya.net, the biggest online community in the Southern Philippines. Istorya.net was started in 2002 by the couple who are based in Cebu City, as a virtual place for local users to talk. In Cebuano, their local language, ‘istorya’ means ‘talk’ or ‘story’. Today, Istorya.net receives over 700,000 unique visitors every month and acts as a virtual ‘home away from home’ for Filipinos all over the world. According to Gerald and Janice, "AdSense has been our main revenue stream. It’s probably the only reason we’ve stayed online.” “The revenue that we get from AdSense has allowed us to up...

As part of our ‘20(14) Publisher Stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us. Six years ago Pablo Rabino created Pintomicasa, a blog about home painting and decoration. Over 150,000 monthly visitors look to Pablo’s site for advice, tips and ideas on decorating their home.   Pintomicasa have been using Google AdSense from the very beginning to monetize their content, with Pablo estimating that today approximately “80% of the blog’s earnings come from AdSense”. Pablo attributes this factor to the quality and relevance of the ads run on his site through AdSense.  Additionally, "the site’s page views and subsequently it’s revenue have greatly increased thanks to the integrated AdSense reports and insights from Google Analytics" says the blog creator. With Analytics, Pablo knows where his visitors are coming from, and with ...

As we’ve mentioned before, it’s key to understand how engaged your users are and how they interact with your site. The following tips will help you use Analytics to visualize user interactions on your site, and understand why engagement and loyalty metrics matter. 1. Use In-page Analytics to see how your users are interacting with your site In-Page Analytics provides clickthrough data in the context of your actual site, and is a highly effective tool to let you make a visual assessment of how users interact with your web pages. You can answer questions like “Are my users seeing the content I want them to see?” or “Are my users finding what they're looking for on the page?” This feature also helps you determine the best location to place your ad units. You can access your In-Page Analytics through the ‘Behavior’ section on the Reporting tab. 2. Use Real Time reports to track user activity in real time  Real-Time reports allow you to monitor visitor activity as it happens on your si...

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us. Mobile88.com is one of Malaysia’s leading mobile portals, dedicated to covering  and reviewing mobile hardware and software, including content and virtual goods media. The site also provides up-to-date news on the latest developments in mobile technology. Launched in 2004, Mobile88.com now boasts over one million unique visitors a month and has 20 employees based in Malaysia, Indonesia, Singapore and the Philippines. Alongside its flagship site, Mobile88 currently has three regional websites, with another one set to go live in September 2013, and two more sites covering lifestyle, technology and gaming. Gerald Lim, CEO of Mobile88.com, tells the story of how the company began its relationship with AdSense. “We looked at what other sites were doing ...