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How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics. 1. Use Mobile App Analytics to measure the end-to-end value of your app Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics , you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment. Watch this video for more details on monetizing your app with AdMob. 2. Make sure your user experience ...

(Cross-posted from the Google AdWords Blog) Advertising helps fund great web services and enables companies of all sizes to grow their businesses online. However, this economy can also attract bad actors that want to abuse online advertising tools for harmful or deceptive purposes.  We've allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web.  Hundreds of our engineers, policy experts and others have dedicated their careers to this work. Following up on our 2012 report , below is an overview of how we fought bad ads and bad ad-funded content in 2013. Stopping more bad ads from fewer bad sources We removed more than 350 million bad ads from our systems in 2013.  To put that in perspective, if someone looked at each of these for one second, it would take them more than ten years to see them all.  This was a significant increase from approximately 220 million ads removed in 2012.  This ...

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us. Lawyer Vicente José Marín created Parainmigrantes.info in 2007 to advise immigrants in Spain on immigration law. The site gives transparent and accessible information and currently receives over 500,000 page views per month. Vicente first heard about Google AdSense when attending a web optimization course and began using it immediately. “It’s such a simple and easy to use tool, and on top of that it’s free”, he says. Nowadays, AdSense is an essential part of his business, that’s allowed him to hire two new employees. With these earnings, he’s been able to grow his team hiring two new people. (You can enable English captions by using the captions button under the YouTube video) Looking ahead, Vicente plans to promote his new site, Paraemigrantes.com, a...

One key piece of growing your site is understanding your users and their interaction on your pages. Google Analytics is a powerful tool that can help you uncover these insights by giving you a complete picture of your audience and their needs. To help you build a loyal and engaged audience, we’re rolling out a blog series focused on helping AdSense publishers like you pull key insights out of your Analytics reports. This week, we’ll focus on getting started with Analytics. Next we’ll share tips on how to learn more about your mobile users. Then we’ll move on to more advanced topics like engagement and loyalty analysis to help you improve your content strategy. Check out the following steps to get started. 1. Link your AdSense and Analytics accounts for richer insights The first step is to link your AdSense account to a new or existing Analytics account. From here, you’re on your way to accessing new information that can help you identify opportunities to monetize your content more eff...

We’re happy to introduce AdSense Direct, a new feature for publishers getting started with their first directly sold ad deals. You can easily manage directly sold ads from within your AdSense account, and show them on your pages without needing to make any changes to your site’s code. AdSense Direct is currently available to publishers and advertisers located in the U.S., and we hope to expand further in the coming months. To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser -- this can be any advertiser, regardless of whether or not they’re using AdWords. Once you’ve both agreed on the terms of the deal, enter the details into your AdSense account. You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet. Once you approve the ad creative, the campaign will be ready to launch at the time period specified.  Managing your directly sold ads through AdSense Direct can help you: Maximize revenue:...

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us . Lbo.lk is a Sri Lankan English-language business and economy portal providing news and analysis to a worldwide audience since 2000. “LBO educates the business community, policy makers and general public on the implications of the monetary and fiscal policy and economic challenges,” says Lakshaman Bandaranayake who founded LBO (Lanka Business Online). “A strong relationship with Google is key to achieving our growth strategy,” says Lakshaman. With the goal to accelerate AdSense performance and invigorate revenue growth across channels, Lbo.lk collaborated with Google to optimize their web design. By making some simple changes, Lbo.lk were able to increase their revenue and user engagement. These changes included using the In-Page Analytics report from G...

As part of our ongoing efforts to increase transparency around our policies, we've recently launched a policy FAQs section in our Help Center to address some of the commonly asked questions that we receive from our publishers. Some example questions in this new section include: Part 1: Site content Would an image of a girl in a bikini be considered adult content? Part 2: Ad implementation When blending ads to match in with my site, how do I make sure that the ads don’t mimic the format of the content without having gaudy ads? Part 3: Mobile-related Is placing a 300 x 250 ad unit on top of a high-end mobile optimized page considered a policy violation? Part 4: Appeals and violation reporting My account got disabled and my appeal was denied. Is there any way I can start over? Our AdSense policies are in place to ensure that Google’s display and search networks provide a safe and positive experience for our users, advertisers, and publishers.  We hope that you find these new FAQs he...

We’ve heard from many publishers using WordPress that they’re looking for an easier way to work with Google products within the platform. Today, we’re excited to share the beta release of our official Google Publisher Plugin , which adds new functionality to publishers’ WordPress websites. If you own your own domain and power it with WordPress, this new plugin will give you access to a few Google services -- and all within WordPress. Please keep in mind that because this is a beta release, we’re still fine-tuning the plugin to make sure it works well on the many WordPress sites out there. We’d love for you to try it now and share your feedback on how it works for your site. This first version of the Google Publisher Plugin currently supports two Google products: Google AdSense : Earn money by placing ads on your website. The plugin links your WordPress site to your AdSense account and makes it easier to place ads on your site -- without needing to manually modify any HTML code. Google...

January is typically a time for new year’s resolutions and setting yourself up right for the year ahead. The same often applies to your websites, too. As we know many of you are thinking about what you want to achieve with your site in 2014, we’re kicking off a new success story series here on the blog.  Every Friday, we’ll meet a publisher from around the world who has grown their business with Google. Take inspiration from their stories, learn about how they’ve successfully integrated Google tools into their strategies and hear about their plans for the future. To keep the momentum going with our new year’s resolutions, we’ll hear from a new publisher every week for the next 14 weeks. So let’s get started and meet Malte Schiebelmann from Doodle.com . As the largest scheduling service in the world, Doodle is a free service that helps people manage their time. The company started in 2007 and today it has over 15 million monthly users. Doodle started working with Google early on, us...